brand marketing meets social purpose
Around the world, people are becoming more involved in championing social causes and increasingly recognize the need to make a direct impact on a variety of global and local issues, from poverty, hunger and education to the environment, human rights and tolerance. And they are demanding that companies engage with them in "doing something" to make a difference.
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goodpurpose™
A new way to engage consumers and brands to work together to take action and effect positive social change for mutual benefit.
webcast
Join the goodpurpose conversation
Have we reached a tipping point where consumerism is evolving into citizenship?
Join Richard Edelman (CEO, Edelman), Mitch Markson (President, Consumer Brands and Global Creative Director, Edelman), and GOOD Magazine for a discussion of the possibilities, and the potential rewards, for brands.
Explore the differences between corporate social responsibility, cause-related marketing and the new concept of "mutual social responsibility."
study
Discover new consumer insights
The results of the first annual Edelman goodpurpose study are in.
5500 consumers in 9 countries reveal their attitudes about social purpose, the actions they take on their personal beliefs, and the role of brands.
The results offer a surprising snapshot of the buy-goods-to-do-good movement that is growing around the world.
brandspace
Explore the new citizen brands
What do Dove, Rama, Coke, CNN and Yili have in common?
They're brands that have made social action synonymous with their names. And they're all on the goodpurpose Brand Playlist.
engage
What you can do
Learn more about how goodpurpose helps brands and consumers join forces for forceful social action.
Join the goodpurpose conversation, download and share our presentations, study findings, webcasts, fact sheets, and other tools and information that can help power the purpose-forward brand. Discover how Edelman's goodpurpose consultancy can help your brand make a difference.