putting more meaning into marketing
Around the world, people are becoming more involved in championing social causes and increasingly recognize the need to make a direct impact on a variety of global and local issues, from poverty, hunger and education to the environment, human rights and tolerance. And they are demanding that companies engage with them in "doing something" to make a difference.
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goodpurpose™
A new way to engage consumers and brands to work together to take action and effect positive social change for mutual benefit.
people
Join the goodpurpose conversation
Have we reached a tipping point where consumerism is evolving into citizenship?
Learn from some of the leaders who are shaping the shift from corporate social responsibility to mutual social responsibility. View videos and read posts from marketers and executives, people at non-profits and others like you who are exploring social purpose.
study
Discover new consumer insights
The results of the first annual Edelman goodpurpose study are in.
5500 consumers in 9 countries reveal their attitudes about social purpose, the actions they take on their personal beliefs, and the role of brands.
The results offer a surprising snapshot of the buy-goods-to-do-good movement that is growing around the world.
brandspace
Explore the new citizen brands
What do Dove, Brita, American Express and CNN have in common?
They're brands that have made social action synonymous with their names. And they're all on the goodpurpose Brand Playlist.
engage
What you can do
Learn more about how goodpurpose helps brands and consumers join forces for forceful social action.
Join the goodpurpose conversation, download and share our presentations, study findings, fact sheets, and other tools and information that can help power the purpose-forward brand. Discover how Edelman's goodpurpose consultancy can help your brand make a difference.