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goodpurposecommunity.com is a global community of brand marketers, consumers, media and other interested people who believe that doing good can also be good business. We invite you to join us and help spread the word that working together, brands and consumers can make a true difference in the life of the world.

Edelman's goodpurpose consultancy harnesses the knowledge and creative talents of internal and external professionals to best assess a brand’s social purpose marketing needs and opportunities. We offer brands an in-depth workshop, an index tool and complete campaign design and execution. Contact us for more information.

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For more information about Edelman’s goodpurpose work, please contact your local Edelman office representative or:

Mitch Markson, President, Consumer Brands and Global Creative Director, Edelman
Bronwyn Fenton, SVP/Director of goodpurpose, Edelman
Laurence Evans, President, StrategyOne
Sarah Dick, Group Coordinator – goodpurpose, Edelman

download the goodpurpose toolbox
 

coming soon…

Here are a few of the features you can look forward to in the coming months. Check back often for updates on goodpurpose service offerings

  • 10 questions
    marketers can ask themselves about their brands
  • submit your social
    purpose brand "playlist”
  • post messages with
    your views about
    consumers, brands and social purpose