Fasten your seatbelts. Think social networks, dozens or hundreds of them - yours, your best friend's, your
co-worker's, your company's - all connected together digitally by six degrees, then organized around a single
cause or idea, or a multitude of causes and ideas. Save the Whales, Pave My Street. Elect John Doe.
End Global Warming. But don't stop there. Raise some money. Ask each one of these dozens, hundreds,
thousands whom you've cause-wired to pitch in a dollar, and idea, a Saturday afternoon - from Delhi to
Detroit. And then keep everyone posted by the hour or by the day on how much money they're raising,
how their ideas are being harnessed (or not), or how their time translates into someone else's health
or opportunity, or into everyone's clean air. Show them perpetually - with the simple click of a mouse.
Sound far-fetched, like some warmed over 60's social change rhetoric? Guess again, this stuff is already
happening, and maybe faster than you think.
- The Cause Web, Contribute Magzine
Web-powered social networks like Facebook and MySpace are growing up and getting heart...new applications like
Causes on Facebook as well as the new nonprofit commons in second life are signaling a sea change in how people
are working around the world to organize, collaborate, and raise money for social change.
- Marcia Stepanek, Editor-in-chief, Contribute magazine
...Almost half the world's population is under 25, Case says, and many are getting deeply and personally
involved in causes in a way that hasn't happened before. And they're just getting started. Says Case:
"I think we’ll look back at (today's) philanthropy as this quaint time when rich people wrote checks
and we'll be living in a time (tomorrow) when philanthropy is part of everyday life."
- Jean Case,
CEO of the Case Foundation
"For today's super-wired, always-on, live-life-in-public young Americans, the causes they support
define who they are. Societal aspirations have so permeated the "net native" population that causes
have become as varied and customized as downloadable music tracks and "blog bling."….Facebook,
the social networking site that began on college campuses in February 2004…in the past six months,
its Causes applications - code you can easily add to your online profile - has attracted more
than two million members who together support tens of thousands of non-profit and political causes."
- Tom Watson
"I don't think you ever stop giving...I think it's an on-going process.
And it's not just about being able to write a check. It's being able to touch somebody's life."
from Vanity Fair’s Africa issueBRAD PITT: "Aid, investment in Africa, investment in areas where there’s great disruption and inequality, is actually in our self interest."
ARCHBISHOP DESMOND TUTU: "Just simply that if a community is a poor community, it’s going to be a seedbed for instability. If that community is helped up and becomes profitable, then it becomes a very good market. I mean then you are doing a nice act of PR; it’s wonderful."

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